5 Ways Retailtainment is Reshaping OOH Advertising
Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence…
Features February 28
Latest In: Netflix
The Untapped Potential of Audio in Retail Media Networks
CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for…
Executive Viewpoints January 9
Best Buy to Exit Physical DVD and Blu-Ray Sales in 2024
In yet another sign of the triumph of streaming, Best Buy will reportedly stop selling physical DVDs in-store…
News October 16
How Verizon Personalizes CX, from Engagement to Post Purchase
Today’s consumers rely on their smartphones for, well, just about everything, and Verizon recognizes just how important that…
Features August 29
How to Evolve and Personalize in the Digital Marketplace EconomyÂ
Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space,…
Executive Viewpoints August 7
RICE23: Netflix Insights Exec — ‘The Heart of Innovation is Understanding Humans’
Netflix has always been data-obsessed, long before that was seen as a must-have for any organization. And that…
Features June 16
Ad Exec: What Really Went Wrong at Bed Bath & Beyond
When a retailer fails, it’s often tempting to blame the most recent set of executives and the actions…
Features June 9
Lesson from Netflix: How Marketers can Enhance the Ecommerce Shopper Experience
When you open Netflix, you’ll likely see suggestions based on your recent viewing, whether it’s “Top Picks for…
Executive Viewpoints March 17
The Future of Commerce is Shoppable Video — and it’s Already Here
Remember the dawn of ecommerce? The very concept of entering credit card details into a website was so…
Executive Viewpoints February 17Top Stories
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