5 Key Traits of CTV Advertising Winners
Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove…
Features February 12
Latest In: Netflix
The Unexpected Matchmakers: How Commerce Media is Fueling Brand Partnerships this Holiday Season
The holiday shopping frenzy is officially in full swing now that Thanksgiving weekend has ushered in Cyber Week…
Executive Viewpoints December 12
New Simon Campaign Touts Malls’ Multi-Generational Appeal
Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen…
News October 2
Three Tactics for Optimizing CTV Success
As the CTV landscape continues on its path of rapid growth since the pandemic, with giants like Netflix launching ad…
Executive Viewpoints September 24
Netflix, Google Team Up to Make Fashions from ‘Emily in Paris’ Shoppable
Netflix has teamed up with Google to make the fourth season of the hit series Emily in Paris…
News August 16
The Cost of Inaccessibility: Businesses Lose More Than $6.9 Billion Annually
If you think it is costly to design accessible and inclusive websites, just think about how much inaccessibility…
Executive Viewpoints August 12
UPDATE: Netflix Shares Locations of First Two Permanent Brick-and-Mortar Stores
[Update as of June 18, 2024] Netflix has announced that the first two “Netflix Houses” in the U.S.…
News June 18
Target, Williams-Sonoma, Bath & Body Works and More Line Up for Netflix’s Bridgerton Season 3 Bonanza
Retailers and brands are gearing up for the season three debut of the Netflix hit series Bridgerton, which…
News April 30
Michaels Launches Birthday Parties, Enhances In-Person and Virtual Events
Hoping to inspire a love of crafting at an early age, Michaels has debuted a Birthday Parties offering…
News March 14Top Stories
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