Walmart’s Baby Selection isn’t Just for Little Ones — Mom’s Needs are Key as Well
Baby retail isn’t just about the babies themselves. As the saying goes, it takes a village — and…
Features April 24
Latest In: moms
How a Group of ‘Mom-Founders’ are Reimagining Parent-Focused Retailing
Urban concept store SHOWFIELDS is known for being a retail playground centered on innovation and experience, both in…
Features May 6
Exclusive Q&A: Why Zulily Has Refocused On Moms — Including Everyone Doing A Mom’s Job
Zulily has consistently targeted moms as its core demographic, and the retailer is refocusing on this commitment under…
Features September 23
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
58% Of Brand Loyal Moms Seek Consistency Over Good Prices
Attention retailers: The billions of dollars spent on advertising, celebrity endorsements and all efforts for social responsibility are…
News November 14
Shefit Ties Commerce To Social Influencers With Shoppost
Influencer marketing is an effective tactic used by brands to generate buzz and introduce their products to new…
Features November 21Are The Chief Buying Officers In Trouble?
By Alicia Fiorletta, Senior Editor A few weeks ago, we shared research on the blog that indicated women…
Executive Viewpoints July 10Rewards Motivate Moms Influencing $2.4 Trillion Each Year
Offering rewards helps retailers engage with today’s digitally savvy consumer. In fact, research shows most moms (81%) are…
Features May 31Relevant Deals And Online Sale Sites Drive Purchases From Mothers
Benchmark research indicates a slow yet steady recovery from the economic downturn, during which consumers have transitioned to…
News April 18Top Stories
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