Engaging Customers Beyond the Point of Sale with Mobile Marketing
Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white…
Executive Viewpoints November 2
Latest In: Mobile Marketing
Relationship Marketing Hub Releases Mobile Messaging Features
Optimove, a relationship marketing hub that works with retailers such as 1-800-Flowers, Adore Me and Freshly, has added…
News March 23
Adidas, Glossier Take Mobile Marketing To New Heights With Personalization, Shoppable Video
As if further proof of the importance of a mobile-first strategy was needed, holiday 2017 demonstrated the influence of mobile…
News March 15
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Machine Learning Messaging Platform Secures $6 Million Investment
Cordial, a machine learning-powered adaptive messaging platform that understands and adapts messaging based on in-the-moment consumer actions, has…
News February 27Clutch Acquires Persio And Secures Funding
Customer management and marketing analytics company Clutch has bought Persio in a deal designed to add new mobile…
News January 12
Retail Mobile Marketing Trends Revealed At Macy’s Fireside Chat
In the last year, the use of mobile retail apps grew an astounding 81%. This upward trend has…
Executive Viewpoints November 29JCPenney And DICK’s Test Private Label Payment App Plug-In
Retailers are always seeking ways to increase the “stickiness” of their mobile apps, to encourage shoppers to not…
News October 28
Mobile Marketer Optimove Raises $20 Million
Mobile marketing retention company Optimove has raised $20 million from Israel Growth Partners, a private equity investment firm…
News September 22
Vibes Raises $45 Million To Help Chipotle, Gap Create Mobile Campaigns
Chicago-based mobile marketing technology provider Vibes has secured $45 million in funding for global expansion. This investment, from…
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