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Latest In: Millennials

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Why Your Online Marketing Strategy Needs To Cater To Millennials And Gen Z

By Christopher Hansen, IgnitionOne In 2019, Gen Z will surpass Millennials as the most populous generation, comprising roughly…

Executive Viewpoints April 15
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Earning The Loyalty Of Millennials And Gen Z

Younger consumers, which can be segmented as Gen Z (8 to 20 years old), Young Millennials (21 to…

Executive Viewpoints February 21
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Understanding Generational Differences: Why More Data Should Mean More Value For Customers

You have likely heard a lot about Millennials — roughly 80 million Americans ages 23 to 41 —…

Executive Viewpoints January 9
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50% Of Millennials Put Luxury Spending Ahead Of A Solid Health Care Plan

Higher costs of living and shrinking disposable incomes have put 46% of Millennials into credit card debt, according…

News November 12
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How Millennials Want To Engage With Retail Loyalty Programs

CodeBroker surveyed more than 440 Millennials belonging to loyalty programs from retail, credit cards, restaurants, travel and other…

Executive Viewpoints September 13
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Convenience Delivery Service Pilots VR Experience With Hershey

An on-demand convenience delivery service and a candy icon teamed up to test a virtual reality experience to…

News June 29
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New Lifestyle Site Helps Millennials Simplify Shopping

The founders of the brand agency Figliulo&Partners have launched Quiddity, a video-based product reviews and lifestyle site. Quiddity…

News May 22
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Lulus Raises $120 Million On The Back Of Strong Millennial Following

Lulus, an e-Commerce fashion retailer, has closed a $120 million investment from IVP, a venture capital and growth equity firm,…

News May 18
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Retailers Step Up Human Interaction, But 95% Of Consumers Usually Don’t Want Help

With growing e-Commerce penetration, omnichannel retailers are looking to differentiate the physical retail shopping experience by leveraging their…

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