Loyalty programs have long been a staple of the business world, offering incentives and rewards to engage and…
Executive Viewpoints August 30
We all like to think big. It’s energizing to think about customer experience transformation and what that could…
Executive Viewpoints January 25
The 2020-21 school year was a mix of experiences and emotions for students, parents and educators alike as…
Executive Viewpoints June 28
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Data-driven performance marketing agency Merkle has acquired Comet Global Consulting, a provider of inbound and outbound CRM, marketing and real-time decision…
News March 2
Merkle, a CRM solution provider, has acquired omnichannel loyalty company 500friends for an undisclosed sum. This is the…
News November 24
The Back to School (BTS) season, which spans July through September, is the second-most important season for retailers…
Executive Viewpoints August 1Merkle has acquired 5th Finger, a technology-enabled mobile solutions provider, to expand its capabilities in mobile. The partnership…
News July 17Merkle has announced the release of its new database marketing suite aimed at multi-channel retail specialists. Called Retail…
News March 10Mobile users younger than age 40 are more likely to access their personal email via mobile devices compared…
News April 15
