Latest In: merkle

Re-Courting Customers For Winback Strategies Requires Right Access To Data

One of the toughest areas of retailing to define is customer value. The reason is because recency and…

News March 26

The Inbox Battle: Studies Show Paybacks Retailers See From Personalized Emails

Today’s email-savvy consumers appreciate a personalized, well-targeted email promotion, but many abandon a retailer if they have a…

News February 26