merkle

Navigating the Future of Loyalty: Innovative Strategies for Engagement, Rewards and Unveiling the Differences Ahead

Loyalty programs have long been a staple of the business world, offering incentives and rewards to engage and retain customers. However, as…

Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

We all like to think big. It’s energizing to think about customer experience transformation and what that could possibly mean for a…

Merkle Continues International Expansion With Comet Acquisition

Data-driven performance marketing agency Merkle has acquired Comet Global Consulting, a provider of inbound and outbound CRM, marketing and real-time decision management solutions, for an…

Merkle Acquires 500friends

Merkle, a CRM solution provider, has acquired omnichannel loyalty company 500friends for an undisclosed sum. This is the first acquisition Merkle has…

Your Checklist For Back To School Readiness

The Back to School (BTS) season, which spans July through September, is the second-most important season for retailers after the Christmas holiday…

Merkle Acquires 5th Finger, Expands Mobile Offerings To Clients

Merkle has acquired 5th Finger, a technology-enabled mobile solutions provider, to expand its capabilities in mobile. The partnership adds another layer of…

Merkle Launches Retail Marketing Suite To Help Retailers Optimize Campaign And Data Management

Merkle has announced the release of its new database marketing suite aimed at multi-channel retail specialists. Called Retail Marketing Suite (RMS), it…

Re-Courting Customers For Winback Strategies Requires Right Access To Data

One of the toughest areas of retailing to define is customer value. The reason is because recency and frequency can change radically…

The Inbox Battle: Studies Show Paybacks Retailers See From Personalized Emails

Today’s email-savvy consumers appreciate a personalized, well-targeted email promotion, but many abandon a retailer if they have a negative email experience. Smart…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.