Latest In: Mattel

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Exclusive Q&A: How Google Ads Maintains the Key Product Data Needed to Optimize Agentic Commerce

By making search more natural and conversational, generative AI, along with its retailing buddy agentic commerce, are creating…

Features April 7
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What U.S. Retailers can Learn from China’s Social Commerce Success

In Q1 this year, Chinese retailer Pop Mart saw market capitalization surge to nearly $40 billion, outpacing established global…

Executive Viewpoints September 12
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Hot Wheels Screeeeeech into 7-Eleven Stores

Iconic toy Hot Wheels cars are now available via 7-Eleven’s new collaboration with Mattel, including the first-ever branded…

News August 1
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Barbie Enters the Festival Circuit

Mattel has teamed up with Mischief Management to create the first festival dedicated to all things Barbie — Barbie…

News July 22
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Monica + Andy Founder Details Multiple Expansion Paths for Baby Retailer

Unlike many DTC brands that were born online and later found their way into physical retail, Monica +…

Features July 3
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Walmart, TJX Provide a Few Bright Spots in Q3 Results

Several of the nation’s largest retailers, including Target, Macy’s, Gap and BJ’s Wholesale Club, struggled during Q3, with…

News November 20
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Gap Picks Mattel Exec as New CEO

Gap Inc. has named Richard Dickson as its new President and CEO, effective Aug. 22, 2023. Dickson will…

News July 26
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The Macy's Thanksgiving Day Parade is marching into the metaverse.

Holidays in the Metaverse: Macy’s Parade Goes Virtual, Mattel Debuts Marketplace for Toy NFTs

Two of the biggest names of the holiday season — Macy’s, producer of the iconic Thanksgiving Day Parade,…

News November 22
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How Can Brands Capitalize on NFTs? VC Firm Spotlights 3 Trends

The NFT space is heating up, and brands across the retail realm are eager to show their innovation…

Features February 28
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