How To Keep The Spark Alive In A Retail Gift Card Program
They say absence makes the heart grow fonder. With gift cards, however, “out of sight, out of mind”…
Executive Viewpoints February 22
Latest In: loyalty
Retail Recap Of The Week
Valentine’s Day is right around the corner, and with just under $20 billion expected to be spent on…
Executive Viewpoints February 11Mobile Should Make Us Re-Think Store Marketing
By Tim Barton, CitiXsys Mobile’s disruption of the customer journey is something all retailers are well aware of.…
Executive Viewpoints November 6
ENGAGE.cx Relationship Cloud Helps Personalize Shopper Interactions
Consumers have come to expect more personalized shopping experiences, whether they’re browsing in stores, online or using their…
News September 28Starbucks Expands Mobile Order And Pay To All U.S. Stores
Starbucks has expanded its Mobile Order and Pay service to all 7,400 U.S. stores. The feature is integrated…
News September 24It’s Time To Think About Earned Loyalty Not Paid Loyalty
By Ian Truscott, Tahzoo CMOs think about digital marketing strategies and how to measure themselves often in terms…
Executive Viewpoints August 17
5 Marketing Realities To Maximize Customer Lifetime Value
In June I attended Retail TouchPoints’ Retail Innovation Conference (RIC) here in New York, and with a stated…
Executive Viewpoints August 12American Express Allows Members To Use Rewards Points On BestBuy.com
Best Buy and American Express have partnered to enable American Express U.S. card members enrolled in the Membership Rewards…
News August 3
Donald J Pliner Builds Detailed Shopper Profiles To Maximize Personalization, Loyalty Efforts
To better gauge the wants, needs and preferences of shoppers, brands and retailers must build comprehensive profiles that…
Features July 30Top Stories
