Qurate Looks to Differentiate QVC and HSN, Builds Out Livestreaming with New Business Unit
Qurate Retail Group has restructured its organization and launched a new business unit focused on livestreaming as it…
News March 2
Latest In: live shopping
b8ta Ends U.S. Operations but the Experiential Trailblazer Leaves Multiple Lessons for Other Retailers
Experiential retailer b8ta officially shut down its U.S. brick-and-mortar operations on Feb. 18, 2022, according to the company…
News February 25
50% of China’s Luxury Shoppers are New to the Market — And Here’s How to Reach Them
The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers:…
Features February 25
B8ta CEO: Live Shopping is the Future of Experiential Retail Worldwide
Few retailers can compete with Amazon on a purely transactional basis, according to Vibhu Norby, Founder and CEO…
Features December 17
Walmart to Host First-Ever Shoppable Livestream on Twitter
Last December, Walmart became the first retailer to launch a shoppable livestream on TikTok. Now the retailer plans…
News November 23
YouTube Makes Major Push into Live Shopping with Holiday Stream and Shop
In the last few years, YouTube has seen huge growth in live video, with more than half a…
News November 23
How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand
For decades, Black Friday marked the official start of the holiday shopping season and was one of retailers’…
Features November 23
How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations
Live shopping is one of the hottest spaces in retail, and with good reason: it provides a fun…
Features November 5
QVC and HSN Launch Celebrity-Packed Live Shopping Event
QVC and HSN are launching “Shop With Us Live,” a livestream cross-platform shopping festival scheduled for November 6…
News November 2Top Stories
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