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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and…

Features October 27
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New Simon Campaign Touts Malls’ Multi-Generational Appeal

Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen…

News October 2
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Lessons from Glossier: How Retailers can Move from Digital to Physical

Throughout 2024, report after report has shown online sales declining by around 7% year-on-year. In fact, the CBI’s…

Executive Viewpoints September 19
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From Flagships to Rollouts: Bringing New Luxury Retail Concepts to Market

The most successful in-person retail concepts closely align the shopping experience with guest expectations. This is as true…

Executive Viewpoints September 18
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Designing with Data: Keeping Retailers Ahead of the Trends

Whether a retail location, office building, hotel or healthcare environment, designing to support client objectives requires bringing to…

Executive Viewpoints July 10
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In the Fight for Mutual Survival, DTC and Retailers are Frenemies

Both DTC brands and traditional retailers have seen better days. Unsurprisingly, major retailers always have struggled to keep…

Executive Viewpoints July 1
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What a TikTok Ban Could Mean for U.S. Businesses and Sellers

Years of ongoing concerns about national security and data privacy have led Congress to pass a measure that…

Executive Viewpoints June 4
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New image animation tool in Google Product Studio.

Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at…

Features May 28
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Example of digital sneaker created via Reebok Impact on Instagram.

Reebok Debuts AI-Powered Custom Sneaker Design Tool on Instagram

Reebok has launched an AI-driven fashion experience on Instagram that allows customers to create their own digital sneakers…

News May 13
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