The Coffee Bean & Tea Leaf Sees Summer Success With Cross-Channel Campaign
The Coffee Bean & Tea Leaf had a joyous summer due to the success of its “Keep Cool…
Features September 5
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Barbie Becomes A Fashion Blogger
By Alicia Fiorletta, Senior Editor Yes, you read that right. Mattel’s golden-locked diva is taking the streets to…
Executive Viewpoints September 2
Wool And The Gang Creates Tight-Knit Community With Olapic
Consumers are increasingly referring to content generated by their peers to find shopping inspiration. In fact, shoppers find…
Features July 25The New Era Of Digital Advertising
Search engines have been spotlighted as key entry points for brands and retailers to engage with ready-to-buy-consumers. Now,…
Executive Viewpoints March 28News Flash: Your Social Followers Probably Don’t “Like” You That Much
For years, marketers have considered the Facebook “like” to be a powerful connector between their brands and consumers.…
Executive Viewpoints March 13New Report Shows Instagram Users Are More Engaged Shoppers
Over the past three years, Instagram has become a top player in the social media market, growing to…
News February 19The Year Of The Instagram Strategy
Over the past year, we’ve covered Instagram quite a bit. From case studies, to best practice articles, to…
Executive Viewpoints November 26White House Black Market Turns Customers Into Stylists With #WearWhatWorks
Whether they’re snapping photos of their meals, friends, or even their outfits, today’s shoppers are highly engaged with…
News November 20The Coffee Bean & Tea Leaf Generates Local Buzz With MomentFeed
To be successful at social media, it is no longer enough for merchants to simply blast the same…
News November 18Top Stories
