How To Start Seeing Results From Social Media
By Alicia Fiorletta, Senior Editor In August 2011, I was two months into my tenure at Retail TouchPoints.…
Executive Viewpoints April 21
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The New First Impression: How The “@” Symbol Can Make Or Break Consumer Loyalty
By Holly Pavlika, Collective Bias Data from Internet Retailer’s recent 2015 Social Media 500 shows online merchants are…
Executive Viewpoints April 6
Urban Decay Adds Some Glitz To Mobile Search
Cosmetics, by nature, are highly visual and have a variety of subtle characteristics. Whether it’s an eye shadow,…
Features March 12Millennials, Gen Zers Guide The New Retail Rules Of Engagement
By Alicia Fiorletta, Senior Editor During a special event at the Hearst Tower in New York City, Shannon…
Executive Viewpoints February 3
Charlotte Russe Increases Instagram Click-Throughs With Like2Buy
Millennials are highly social and have an innate desire to stay connected. Many of these young consumers rely…
Features December 19
L2 Report Spotlights Content Marketing Trends And Challenges For Retailers
The e-Commerce environment is becoming more crowded with online giants and start-ups alike. As a result, retailers are…
Features December 4
Has Social Media Helped Democratize The Fashion Industry?
This year, magazine editors, tastemakers, bloggers and even designers figuratively ripped down the velvet ropes and gave consumers…
Features October 21Instagram Leads On The Social Media Runway At #NYFW
New York Fashion Week is well behind us, and although we had fun keeping tabs on the latest…
Executive Viewpoints September 30
Charlotte Russe And Nordstrom Connect Instagram Content And Commerce
With more than 200 million active users and 60 million photos shared per day, Instagram is a top…
Features September 8Top Stories
