In-Store Audio is Retail Media’s Blind Spot, and it’s Finally Ready to Scale
Retail media has become one of the fastest-growing channels in advertising. Retailers are monetizing websites, apps, sponsored search,…
Executive Viewpoints March 20
Latest In: in-store audio
The $176 Billion Retail Media Opportunity has a Generation Problem
If you’re running the same in-store advertising strategy for a 22-year-old and a 65-year-old, you’re not maximizing your…
Executive Viewpoints November 5
The Next Evolution: How Retail Media Networks can Embrace the Brand Era
Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech…
Executive Viewpoints October 27
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
CVS, 7-Eleven Turn up the Volume on Retail Media Audio Offerings
Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with…
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