Turning Screens into Storefronts: The Rise of Shoppable Video
Shoppable video has helped evolve the digital video landscape from passive viewing into active buying. From QR codes…
Executive Viewpoints December 31
Latest In: iab
IAB Sets Out to Define the Growing World of Commerce Media
As retail media has expanded well beyond retailers, a new term has begun to take prevalence — commerce…
News July 29
Retail Media Remains Fragmented, but Adtech Is Helping Drive Unification
Over the past few years, retail media has become one of the fastest-growing channels in digital advertising, with…
Executive Viewpoints June 18
Google Calls Off Cookie-Crumbling Efforts Amid Shifts in Privacy Landscape, Antitrust Trial
Since 2019, Google has been working on plans to eliminate, or at least minimize, the use of digital…
News April 23
NRF 2025 Preview: New York’s Javits Center Once Again Becomes the Center of the Retail Universe
NRF 2025: Retail’s Big Show will return to New York City’s Javits Center January 12-14, with attendees from…
Features January 9
Want to See Success in 2025? Answer These 5 Questions
If the events of 2024 taught us anything, it’s that “value” can mean many different things depending on…
Features January 7
The Top Five Challenges Hindering Retail Media Growth
The incredible success of retail media means it is here to stay and will continue to radically reshape…
Executive Viewpoints May 28
Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth
Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as…
Features April 4
Retail Media is Omni-Funnel: How to Master It
When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If…
Executive Viewpoints November 28Top Stories
