As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards
The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was…
News September 13
Latest In: iab
What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data
With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly…
Features December 14Athletic Apparel Retailer Boosts AOV 54% With Buy Now, Pay Later Option
Even before COVID-19 destabilized household budgets for millions of people, the market for buy now/pay later solutions was…
News June 17
IAB CEO Randall Rothenberg: COVID-19 Has Accelerated ‘Storeless Discovery’
There have been plenty of “new realities” retail brands have had to adjust to over the past few…
Features June 1
As Brands Slash Ad Spend, Mission-Based Messaging Becomes A Priority
The effects of COVID-19 have reverberated through personal and professional lives. Many are working remotely, homeschooling children and…
Features April 10
Exclusive Q&A: Explosive Growth Of Direct Brands Reveals Seismic Retail Shift
Earlier this year, the Interactive Advertising Bureau (IAB) released a report titled: The Rise of the 21st Century…
Features July 25Top Stories
