Bath & Body Works Engineers Holiday ‘Scent Takeovers,’ While Sephora Brings on the ‘Queen of Christmas’
Beauty retailers are pulling out all the stops to amp up the joy and magic this holiday season.…
News November 3
Latest In: holiday marketing
Food Club Brings Culinary Inspiration to Hallmark+ Holiday Streamers
Food Club, a store brand managed by Topco Associates LLC, is partnering with Hallmark+ on a new campaign…
News November 18
Meta Unveils New Ad Tools to Help Brands Drive Holiday Sales
With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta…
News September 16
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
How Brands Can Replicate Prime Day Success this Holiday Season
Over the past 10 years, Prime Day has become a critical sales event for brands, especially for the…
Features September 6
Influencers Take Center Stage in True Religion’s First Holiday Campaign
Global lifestyle brand True Religion has launched its first holiday campaign as part of its ongoing growth efforts…
News October 26
PacSun Taps Virtual Influencer for BTS, Holiday Campaigns
PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns…
News August 15
Everyone’s Talking About the Supply Chain Slowdown. Here’s What Marketers Are Doing About it.
Another unprecedented holiday season is upon us and there is a powerful sense of déjà vu in the…
Features October 14
Holiday Marketing In October? You Better Believe it
Retailers often bring in as much as 30% of their total sales during the holiday season. With so much revenue…
Executive Viewpoints October 105 Last-Minute Marketing Tips To Make Your Holiday Campaign A Success
By Samara Anderson, redpepper The strategies are settled, the creative is done, the messaging has been approved,…
Executive Viewpoints December 15Top Stories
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