hellofresh

Shelf vs. Subscription: How Retailers Can Retain Customers in the DTC Era

In 2023, the DTC space made headlines when pet food subscription service Butternut Box secured a record-breaking $351.5 million in investment —…

HelloFresh Turns 4 Million Pounds of Food Waste to Compost, Animal Feed

Meal kit company HelloFresh has repurposed nearly four million pounds of food waste into new food-based products like compost and animal feed….

2 Things Will Separate Retail Media Winners from the Losers — Data and Scale

Media networks are retailers’ hottest new accessory; in fact, the sheer number of retailers that have developed retail media networks (RMNs) in…

HelloFresh Streamlines Retail Media Offerings with New Online Platform

Meal kit delivery service HelloFresh has teamed up with media platform Brandcrush to gives its advertising partners simplified access to its targeted…

HelloFresh Acquires Green Chef To Expand Organic Menus

HelloFresh has acquired Green Chef, a fellow meal kit company geared toward vegan, gluten-free and Paleo diet consumers, for an undisclosed sum….

Struggling Blue Apron Trims Workforce 6%

The meal kit segment as a whole is getting hotter: it reached $5 billion in sales in 2017, according to Packaged Facts,…

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