Latest In: Google Universal Commerce Protocol

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Exclusive Q&A: How Google Ads Maintains the Key Product Data Needed to Optimize Agentic Commerce

By making search more natural and conversational, generative AI, along with its retailing buddy agentic commerce, are creating…

Features April 7
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Stop Simply Optimizing Ads, and Start Designing for the Shopper Journey

Many advertisers have traditionally focused on tactical considerations in their performance marketing campaigns: placement strategies, creative formats and…

Executive Viewpoints April 1
AI catalog integration AI commerce AI shopping chatgpt Google Google AI Mode Google Gemini Google Universal Commerce Protocol in-chat checkout Meta Microsoft Copilot OpenAI shopify
Shopify is touting its ability to play well with all the major AI platforms, and even help non-Shopify merchants do the same.

AI Shopping Update: OpenAI Focuses on Discovery, Meta Launches Checkout & Shopify Offers Catalog Integration for Any Brand

The AI Shopping wars continue to advance at lightning speed with OpenAI, Shopify and Meta announcing new capabilities…

News March 24
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Gap is launching checkout on Google Gemini and new agentic fit guidance.

Gap Dives into AI Commerce with Checkout on Google Gemini and New Fit Guidance Tech

Gap Inc. brands, including Old Navy, Gap, Banana Republic and Athleta, will soon be shoppable via Google Gemini through adoption…

News March 24
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Google, OpenAI and Amazon are all making moves in agentic commerce.

Google Adds New Agentic Shopping Features as OpenAI Pivots, Amazon Enters the Mix

As OpenAI pulls back on ChatGPT Instant Checkout, Google is introducing new capabilities for its Universal Commerce Protocol…

News March 20
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