How Home Depot, Macy’s and Ulta Beauty are Leveraging AI for Customer-Facing Convenience
Retailers are reshaping the shopper journey with AI-powered tools, and like everything else about this technology, it’s happening…
Features April 22
Latest In: google ads
Exclusive Q&A: How Google Ads Maintains the Key Product Data Needed to Optimize Agentic Commerce
By making search more natural and conversational, generative AI, along with its retailing buddy agentic commerce, are creating…
Features April 7
Shoptalk: AI Hot Takes from Google, The Home Depot, David Yurman, OpenAI & More
AI suffused the entire Shoptalk Spring event last week in Las Vegas, from an exhibit floor that was…
Features March 31
Unwrap New Holiday Shoppers in 2024: The Gift of In-App Advertising
With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition…
Executive Viewpoints October 29
How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies
Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. …
Executive Viewpoints July 31
Google Debuts New Tools to Help Brands Harness the Power of Generative AI
Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event…
News May 23
How 3D Standards Will Simplify Image Creation And Usage In Retail
Practically everyone agrees that 3D imagery, whether it’s simply placed on a screen or is part of an…
Features August 19
Marketing With A Different Lens: What You Can Learn From Other Retail Verticals
The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Prime Day…
Executive Viewpoints July 31
Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey
The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which…
Features July 10Top Stories
