Latest In: Gen Zalpha

brand licensing branded products Claire's Gen Zalpha IMG Licensing marketing strategies
Claire's has tapped IMG as its licensing agent to create a line of branded products.

Claire’s Continues Lifestyle Push with Plans for Branded Products

Claire’s evolution from retailer to lifestyle brand continues with the appointment of IMG as its global licensing partner…

News February 16
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Claire’s Taps Young Creators for Year-Long Celebration of ‘Gen Zalpha’

Claire’s has tapped a range of young creators and influencers for its new campaign and a corresponding platform…

News February 8
Branded IP Claire's Gen Zalpha ShimmerVille Sony Pictures Television TV series TV show
Claire’s CMO Kristin Patrick shares the broader vision for ShimmerVille during a session at D2: Advertising Edition at Advertising Week NY

Claire’s Preps Kids’ TV Series as Evolution into ‘Global Fashion Brand’ Continues

Claire’s is teaming up with Sony Pictures Television – Kids to develop a new TV series that will…

News November 15
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Claire's Decentraland Featured Gen Zalpha immersive worlds in-store activations metaverse OOH Retail ThinkTank (2023) Retail ThinkTank: Business Agility & Innovation (2023) Retail ThinkTank: Featured In Business Agility & Innovation (2023) Roblox ShimmerVille
Claire's CMO Kristin Patrick shared an exclusive view of the retailer's growing IP universe, which has ShimmerVille at the center, and includes the metaverse, social, OOH, stores and more.

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores…

Features November 7
Claire's Claire's C.Club Gen Alpha gen z Gen Zalpha loyalty program rewards program Roblox ShimmerVille
Claire's has relaunched its loyalty program under the new name, C.Club

Claire’s Unveils Reimagined Loyalty Program — C.Club

Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new…

News October 19
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Claire's is opening up shop in Macy's.

Claire’s Sets up Shop in 20 Macy’s Stores

Claire’s has announced a new partnership with Macy’s to bring shop-in-shops to more than 20 Macy’s locations across…

News November 29
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