Fanatics Commerce Names Rothy’s Exec as First Chief Marketer
Fanatics Commerce, the licensed sports merchandise platform within Fanatics, has named Jamie Gersch its first-ever Chief Marketing Officer…
News May 12
Latest In: Fanatics
Play On: Walmart Debuts Premium Musical Instrument Shop
Walmart Marketplace has introduced its Premium Musical Instrument Shop, a curated destination featuring brands including Fender, Roland, Boss,…
News January 20
Fanatics Expands Loyalty Program’s Earning and Spending Opportunities Beyond its Ecosystem
Global sports platform Fanatics has partnered with Pointsville to make FanCash — the “currency” of its Fanatics ONE…
News December 18
Sponsored
The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Fanatics to Handle Retail for 2026 FIFA World Cup Across 3 Countries, 16 Cities
Fanatics has been named as the official on-site retail licensee for the FIFA World Cup 2026, which will…
News December 4
Lululemon Seeks New Fans with Licensed Merch Lines for All 32 NFL Teams
Lululemon has been raising its profile in big-name sports, including a 2024 partnership with the NHL and its…
News October 27
Fanatics Rolls Out Cross-Business Loyalty Program
Fanatics has launched Fanatics ONE, an enterprise-wide loyalty program offering a wide variety of rewards including fan apparel,…
News August 12
Football Legend Tom Brady Takes Ownership Stake in Sports Collectibles Retailer
Seven-time Super Bowl champion Tom Brady has purchased an ownership stake in a leading sports card and memorabilia…
News February 12
Fanatics to Debut Community-Friendly Flagship on London’s Regent Street
Fanatics Collectibles will launch its first-ever flagship store in London this spring in an 8,647-square-foot space designed for…
News January 22
Fanatics, Forever 21, Belk Join Fluent Commerce Media Network
Commerce media company Fluent has added a varied roster of brands to its retail media network, including Fanatics,…
News January 7Top Stories
Latest Podcasts
Latest Resources
