How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)
As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty…
Features February 10
Latest In: email campaigns
Get Rid Of ‘Noreply@’ Emails And Have Real Conversations With Your Customers
I used to have a recurring argument with my dad. If I hadn’t phoned him for a couple…
Executive Viewpoints April 8
Petals Network Boosts Email Revenue 20% YOY With Email Triggers
Petals Network, an international subsidiary of floral wire service company Teleflora, wanted to reduce email campaign creation time…
News October 6
Sponsored
The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Bluecore Debuts Marketing Decisioning Platform
Bluecore has launched a new decisioning platform designed to help marketers organize large data sets, determine appropriate next…
News March 1
Machine Learning Messaging Platform Secures $6 Million Investment
Cordial, a machine learning-powered adaptive messaging platform that understands and adapts messaging based on in-the-moment consumer actions, has…
News February 27
Paul Fredrick Achieves 70% Email Revenue Growth Via Automated, Personalized Messaging
Paul Fredrick, a retailer, designer and manufacturer of menswear, has achieved a 70% boost in revenue growth from…
Features September 8Avoiding Mistakes That Could Halt Holiday Revenues
As retailers gear up for the holiday shopping season, many could miss critical Q4 sales by not realigning…
Features October 22Email Remarketing Tackles Shopping Cart Abandonment
Approximately 80% of online shoppers have placed items in their digital shopping carts then left the sites without…
News October 9Drive Business Growth In 2012 With A Smart Email Marketing Program
Small business owners are revving their motors to win big in 2012. Many are ready to push the…
Executive Viewpoints February 14Top Stories
Latest Podcasts
Latest Resources
