dupe culture

Forget the ‘Wirkin’ — Rebag Joins Walmart Marketplace, Offering Walmart Customers Real Birkins and More

Even as Walmart’s Birkin dupe — dubbed the “Wirkin” — continues to sell like hotcakes, the retailer has announced a new deal…

Macy’s Leaders Answer 6 Big Questions About the Company’s Future at NRF

The leaders of Macy’s Inc.’s three retail banners — Macy’s, Bloomingdale’s and Bluemercury — took the stage together on Sunday, Jan. 13…

American Eagle’s Suit Against Amazon Puts ‘Dupe Culture’ in the Spotlight

American Eagle has filed a lawsuit against Amazon, claiming the ecommerce giant has used and manipulated trademark branding for its Aerie and…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.