Why DTC Brands Are Joining The OTT Movement
Over-the-top (OTT) ad spend is on track to reach $5 billion by 2020, with the digital-esque targeting capabilities,…
Executive Viewpoints January 7
Latest In: dtc
How Goodlife Opened A New York Storefront Without Breaking The Bank
The journey from wholesaler to e-Commerce pure play to omnichannel retailer can be fraught with peril,and the challenges…
News December 18
‘Total’ DTC Success Happens Across 3 Stages: Acquisition, Sales And Engagement
Direct-to-consumer (DTC) is becoming quite the hot buzzword as merchants seek to bring more control of supply chain…
Features November 15
Will The UpWest DTC Launch Reinvigorate Express?
Express, a legacy apparel retailer with 600+ stores, has taken a novel approach to changing consumer trends by…
Executive Viewpoints November 13Protecting Your Customers From Counterfeits – A Brand Imperative For Retailers In 2020
By Sanjeev Sularia, Intelligence Node According to the OECD, in 2018 $509 billion worth of counterfeit goods were…
Executive Viewpoints September 30#IRL Mania: The New Value Of A Retail Footprint For DTC Brands
By Mike Menkes, Analytic Partners While news of legacy retailers shuttering locations dominates the headlines, direct-to-consumer (DTC) brands…
Executive Viewpoints September 27
Exclusive Coddle CEO Q&A: How Tapping Into Lifestyle Trends Built A ‘Smart Furniture’ Brand
Many brands are exploring direct-to-consumer (DTC) retail models as a way to get closer to what consumers really…
News September 20
Spalding’s DTC Push Is A Slam Dunk: E-Commerce Sales Skyrocket 270%
Spalding, the sporting goods company traditionally known for selling basketballs and other sports equipment through third-party retailers, is…
News August 16Ulta Beauty Debuts SPARKED Program To Showcase Emerging DTC Brands
Ulta Beauty has launched SPARKED at Ulta Beauty, an initiative designed to give consumers access to up-and-coming direct-to-consumer…
News August 15Top Stories
