Cultivating Loyalty In The Digital Age
Industry data shows that three in five Americans (59%) would try a new brand or company for a…
Executive Viewpoints March 30
Latest In: digital
Adobe Summit: The Convergence Of Brick-And-Mortar And Digital Takes Center Stage
More than 6,000 marketers congregated in Salt Lake City, Utah, for the 2015 Adobe Summit to learn how…
News March 16
The “New Normal” In Retail
As the consumer becomes more empowered, with the help of technology and social media, retailers need to rethink…
News April 7Designing A Winning Brand-Building Strategy By Kim Ann Zimmermann, Managing EditorI’ve always admired Kate Spade’s designs, but I…
Executive Viewpoints June 26Harnessing Social Media Feedback To Fuel Your Marketing CampaignsBy Alicia Fiorletta Because shoppers are leveraging a variety of…
Executive Viewpoints January 16The Shopper Marketing Expo: Executives From Walgreens And Family Dollar Share Insights
Thousands of brand marketers, retail executives and other industry professionals in search of shopper marketing excellence attended the…
News October 24Charlotte Russe, a mall-based “fast fashion” retailer targeting Millennials, is familiar with these challenges. The retailer specializes in…
Executive Viewpoints September 19Prominent U.S. Retailers Implement Digital Gifting App from Wrapp
A gift card is the most desired item for holidays and birthdays. In fact, it was the most…
News April 23Google Reveals Secrets To Multichannel Optimization
Today’s consumers are researching products and potential purchases online, via mobile and tablet devices, and through social recommendations.…
Features March 29Top Stories
