Latest In: Decile

Cary Lawrence Decile first-party data

How Ecommerce Brands can Navigate Pricing Pressure and Protect Profitability in 2025

This year has proven to be a high-pressure environment for ecommerce brands. Rising supplier costs, climbing digital ad…

Executive Viewpoints July 22
Cary Lawrence Decile LTV

How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer…

Executive Viewpoints January 9
Cary Lawrence Decile SMS campaigns

Best Practices to Level Up Your SMS Marketing Strategy

2022: the year of SMS marketing. With cookies continuing to diminish, brands understood the need to gather more…

Executive Viewpoints June 2
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