How Claire’s New IP Universe Started in the Metaverse
Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores…
Features November 7
Latest In: Decentraland
Coach, Clinique and Aéropostale Move Beyond Metaverse Hype with Tactical Omnichannel Activations
Just one year ago the business world was ablaze with the potential of the metaverse — new virtual…
Features April 4
A Metaverse Action Prep Plan for Brands
You’ve been reading about the metaverse, and you aren’t sure what to do about it yet. Is it…
Executive Viewpoints July 7
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences
Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of…
Features June 13Top Stories
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