How Claire’s New IP Universe Started in the Metaverse
Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores…
Features November 7
Latest In: Decentraland
Coach, Clinique and Aéropostale Move Beyond Metaverse Hype with Tactical Omnichannel Activations
Just one year ago the business world was ablaze with the potential of the metaverse — new virtual…
Features April 4
A Metaverse Action Prep Plan for Brands
You’ve been reading about the metaverse, and you aren’t sure what to do about it yet. Is it…
Executive Viewpoints July 7
Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences
Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of…
Features June 13Top Stories
