David's Bridal

3 Ways Brands are Reimagining Loyalty Programs

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be…

Reports: David’s Bridal Sold in Deal That Keeps Nearly 200 Stores Open

David’s Bridal, which declared bankruptcy in April 2023, has been sold to CION Investment Corp. in a no-cash transaction, according to multiple…

As Legacy Bridal Retailers Flounder, DTC Brand Azazie is Selling 5,000 Dresses a Day

The bankruptcy of David’s Bridal in April — its second in five years — signaled more than just the potential demise of…

Court Approves David’s Bridal Paying Creditors $8.9 Million

David’s Bridal has secured court approval to pay up to $8.9 million to its creditors after filing for Chapter 11 on April…

David’s Bridal Lays Off 9,000 Workers, Files for Chapter 11

David’s Bridal has laid off approximately 9,000 workers and filed for Chapter 11 bankruptcy protection as it evaluates its strategic alternatives, including…

David’s Bridal Partners with Furniture Retailer Ashley for One-Night-Only Trunk Show

David’s Bridal will be showing off its Spring 2023 collection with in-store trunk shows on Friday, March 31, offering $100 Ashley gift…

David’s Bridal Launches ‘House of Prom’ Pop-Ups

Continuing its efforts to gain a greater share of promgoers’ purchases, David’s Bridal has opened “House of Prom” pop-up shops in five…

David’s Bridal Debuts Loyalty Program for Prom-Bound High Schoolers

David’s Bridal has introduced its Diamond Prom loyalty program to further broaden its appeal to younger formalwear shoppers. The retailer also plans…

David’s Bridal Marries Content and Commerce on TikTok

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok, created in partnership with…

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