Latest In: Customer loyalty

American Airlines, Barnes & Noble.com To Implement New MasterCard PayPass Wallet Services Solution

American Airlines and Barnes & Noble are among the first merchant partners to incorporate new capabilities available from…

SMB Report: In-Store Technology, Daily Deals and Social Media Drive Growth For Smaller Retailers

Today’s small-to-medium business (SMB) retailers are challenged by key operational issues such as budgeting, limited resources and customer…

The Root Of 2012 Trends For Retailers

Now that Q1 2012 is just about behind us, I’d like to review where I see marketers evolving…

Why Is Customer Loyalty Important? [Infographic]

Driving Shopper Loyalty Through Digital Platforms

Imagine today’s typical trip to the store ― that big, complex place where we go to get all…

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Analyzing The Mobile Consumer: Shifting Behaviors And Preferences Create Opportunities For Innovative Retailers

 The following article is Part I of a two-part series covering Analyzing The Mobile Consumer: Shifting Behaviors And…

Misikko Improves Customer Engagement Through Personalized Email Marketing Strategy

In an online sales environment that is ever evolving and increasingly competitive, eTailers constantly are in search of…

Incite Amps-Up Loyalty Programs With Social Sharing Features

As social networking and word-of-mouth strategies become more prominent within the retail industry, merchants are striving to increase…