Latest In: crm

Business Author And Former Kodak CMO Shares Personalization Imperatives

Retailers are using personalization as a successful way to optimize customer engagement and acquisition, and in turn, generate…

Bob Willett Shares His Perspective On Customer-Centricity

While many retailers like to believe that the customer is at the center of everything they do, few…

Solution Roundup: 10 Companies Provide Retailers With New And Updated Solutions

Retailers are seeking innovative solutions and services to help them better keep pace with a variety of trends…

Hively Delivers Instant Access To Customer Feedback

Best-in-class retailers rely on customer feedback strategies to determine effectiveness of store associates and customer service representatives, among…

Leveraging Retail Analytics To Make Better Marketing Decisions

This is Part 1 of the Retail TouchPoints Retail Analytics feature, spotlighting how retailers can make better marketing…

Meeting The CRM Challenge Now And In The Future

Retail has entered the “age of the consumer,” a new era in which customers lead rather than follow.…

Why Personal(ity) Works By Fatima D. Lora, Assistant Editor If you’ve ever walked into a store and been…

Nine Steps To Really Knowing Your Customers

As customer shopping patterns and the devices used to research and make purchases continue to transform, the retailer’s…

Merkle Acquires 5th Finger, Expands Mobile Offerings To Clients

Merkle has acquired 5th Finger, a technology-enabled mobile solutions provider, to expand its capabilities in mobile. The partnership…