creators

The Key to Connecting with Gen Z: Plug into Their Fandom

As social media and digital connectivity continue to shape consumer behavior, especially among younger generations, brands are increasingly focusing on how to…

As Legislators Mull its Fate, TikTok Doubles Down on Creator Partnerships

TikTok’s future in the U.S. remains uncertain following last week’s Congressional grilling of CEO Shou Chew. Nevertheless, the social media platform is…

NFTS are Just One Way Meta Wants to Help Creators Make More Money

In its latest appeal to creators, Meta has announced a series of new products to help influencers “reach an audience, grow their…

TikTok Doubles Down on Community, Creators with New Platform Updates

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just…

YouTube Teams with Shopify to Offer In-Platform Shopping

YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a new Shopping section on…

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that…

The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible…

Pinterest’s Mission: Make its Platform the ‘Starting Point for Shopping Journeys’

Pinterest is a social media platform and yet…it isn’t. At the very least, the form it takes is very different from its…

Pinterest Debuts Shoppable Livestreaming with Top Creators

Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable video content that zeroes…

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