Farfetch Builds Trust And Drives Sales With Personalized Content
Only 1% of a retailer’s online shoppers will generate approximately 40% of total revenue, according to research from…
News November 20
Latest In: content marketing
Using Digital Place-Based Media To Target Precise Retail Demographics
Retail audiences come in all shapes and sizes, but savvy retailers know you can’t hone in on the…
Executive Viewpoints October 7Why Content Is King In The New Retail Era
Content has been king for quite some time for B2B marketers. E-books, white papers, infographics and webinars have…
Executive Viewpoints October 1Retailers Drive Sales Using Content As A Competitive Advantage
When it comes to content, retailers are recognizing that they need to do more than just describe the…
News September 23Customer Feedback: Retailers’ Marketing BFF
Feedback from friends, family and trusted sources is invaluable to consumers. Especially when it comes to buying new…
Executive Viewpoints August 22Learn From Lego And Embrace Content Marketing
B2B marketers are quite familiar with the term “content is king.” But with the rise of e-Commerce, social…
Executive Viewpoints August 16Tim’s Boots Improves Conversions By 20% With Product Videos
Detailed product videos enhance the e-Commerce shopping journey by providing customers with a comprehensive view of products. This…
News August 1Kate Spade Saturday Taps Social To Merge Paid, Earned And Owned Media
The advent of social media has altered how retailers invest in media and advertising opportunities. In fact, retailers…
News June 26Eataly Partners With Dotcom To Fulfill e-Commerce Orders
As part of an expansion of its two-year-old e-Commerce site, Eataly has partnered with Dotcom Distribution to fulfill…
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