Latest In: content marketing

ASOS Taps Mobile Apps To Share Content With Fashion-Savvy Consumers

Consumers leverage smartphone and tablet applications to interact with their favorite brands, as well as access detailed content…

Johnny Cupcakes Launches New Site, Focuses On Content And Community

Johnny Cupcakes, an independent fashion merchant that sells apparel and accessories for men, women and children, has re-launched…

Harnessing Social Media Feedback To Fuel Your Marketing CampaignsBy Alicia Fiorletta Because shoppers are leveraging a variety of…

MomentFeed Mobile Enables Local Social Marketing

Most retailers are responding to shifting consumer behaviors with social strategies that connect with target consumers from various…

What’s Content Have To Do With It? Everything! By Fatima D. Lora, Assistant EditorHave you ever read a…

Why Your YouTube-Focused Video Strategy Isn’t Working For You

YouTube can be a great tool for video marketing, but too often marketers make the mistake of putting…

Walmart, PacSun & Ice.com Share Insights On Social Media Analytics

This is Part II of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and…

Guitar Center Optimizes Customer Engagement By Localizing In-Store Shopping Experience

Retailers who personalize the shopping experience have a better chance of building a meaningful relationship with consumers. With…