How the Rise of Streaming is Democratizing TV Advertising
As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad…
Features February 21
Latest In: content creation
Best Buy Builds Dedicated Studio Space to Develop Branded and Advertiser Content
Best Buy has built a 70,000-square-foot studio to develop bespoke content for its own channels and those of…
News October 9
TikTok Implements New Standards for AI-Generated Content
TikTok is taking cues from its competitors at Meta by implementing new standards for AI-generated content (AIGC). TikTok…
News May 14
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Influencers: A Secret Weapon for Tackling Supply Chain Challenges
As brands and retailers grapple with supply chain constraints, they can look to their creator partners to bridge…
Features June 9
‘Heritage Sometimes Isn’t Enough’: Ralph Lauren CEO on the Brand’s Reinvention
For more than 50 years, Ralph Lauren has successfully established and maintained its position as a classic brand.…
Features January 19
5 Ways To Maximize Influencer Marketing Impact
While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth. Birchbox, for example, credits its influencer marketing program…
Editor's Perspective November 29
Boathouse Increases Lookbook Engagement, Conversions With Zmags Creator
As one of Canada’s top retail destinations for action sports apparel and accessories, Boathouse Stores has expanded from…
Features August 7Top Stories
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