Latest In: Consumer

Defy Customer Defection: 3 Steps to More Relevant Customer Communication

By Connie Hill, Founder and President, VeraCentra Lack of relevancy advances customer defection. A recent study revealed that…

Executive Viewpoints December 30

Re-Courting Customers For Winback Strategies Requires Right Access To Data

One of the toughest areas of retailing to define is customer value. The reason is because recency and…

News March 26