Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success
In the last few years, point of purchase has emerged as a sweet spot for effective marketing. These…
Executive Viewpoints March 5
Latest In: CitrusAd
Wawa Joins Retail Media Network Club
Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity…
News February 27
European Home Improvement Giant Kingfisher to Add Retail Media Capabilities Across 6 Banners
European home improvement conglomerate Kingfisher — parent company of Screwfix, B&Q, Castorama, Brico Dépôt, TradePoint and Koçtaş —…
News December 19
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Carrefour and Publicis Join Forces to Scale Retail Media in Europe and LatAm
Carrefour Group — which was one of the first retailers in Europe to launch a retail media network…
News November 9
Petco Launches Retail Media Network
Petco has partnered with retail media platform CitrusAd to offer its vendors digital advertising opportunities across its ecommerce,…
News May 14
Mercatus Partners With CitrusAd To Launch Mercatus Digital Advertising
Mercatus has introduced Mercatus Digital Advertising, which combines its integrated e-Commerce platform with a scalable native advertising program…
News August 20Top Stories
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