Latest In: celebrity endorsements

Champs Taps Top Athletes to Help Customers ‘Excel in the Sport of Life’

Champs Sports, a subsidiary of Foot Locker, has unveiled a new brand positioning — “Sport For Life” —…

News July 17

Do Celebrity Endorsements Matter?

Happy Wednesday, RTP readers! For today’s installment of our Editor Q&A column, the team ponders the impact of…

Executive Viewpoints March 19