#RICE24 Keynote: Why Culture, not Demographics, can Be a Brand’s ‘Biggest Cheat Code’
It can be difficult for executives immersed in the business of retail to appreciate the cultural significance of…
Features June 6
Latest In: brand strategy
True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’
Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily…
Features March 5
Rent the Runway Taps New CMO, Sets Sights on Profitability
After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and…
News February 28
PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers
The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands…
Features November 30
Victoria’s Secret and Pink Debut Adaptive Intimates
Victoria’s Secret and Pink have launched their first collections of intimates for women with disabilities, called VS &…
News October 18
3 Keys to Breaking into More MarketplacesÂ
Marketplaces have become go-to destinations for consumers to browse a vast breadth of products and brands. For many,…
Features August 22Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media
By Gilles Rousseau, Splashlight Both my brand executive experience at LVMH, Richemont and Christie’s and my current role…
Executive Viewpoints August 14What Brick-And-Mortar Can Learn From Amazon’s Storefront In Manhattan
By Sam Bahreini, VoloForce Remember that time we all went to sleep and woke up to find Amazon’s…
Executive Viewpoints January 2Learn From Lego And Embrace Content Marketing
B2B marketers are quite familiar with the term “content is king.” But with the rise of e-Commerce, social…
Executive Viewpoints August 16Top Stories
