best practices

Self-Service Technology: Best Practices Or Bust

Please place your items in the bagging area. We’ve all heard that automated voice at the self-service checkout station before. These self-service…

5 Ways Retailers Are Using Behavioral Economics to Supercharge Offers

Williams-Sonoma thought they had a hit on their hands. The retailer had introduced a home “bread bakery” machine into their stores for…

Twitter And Instagram Execs Share Social Media Best Practices

I’ve been an advocate of social media since the early days of Myspace, but I didn’t realize how important platforms such as Twitter and Instagram are…

Harnessing Changing Shopper Behaviors To Improve Retail Results

One of the inherent benefits of technology is speed. From business processes to our personal daily routines, the world operates in a…

Content Gone Wild: Digital Rights Management Best Practices For Retailers

The massive collection of content, digital images and video that companies collect over time has become about as easy to manage as…

The Resurgence Of The Store

In 2008, retailers were faced with the Great Recession, which forced consumers to spend less and be savvier about when, where and…

Expanding Into Canada: Challenges And Opportunities

Due to its close proximity to the U.S., Canada is a natural choice for retailers looking to begin their international expansion journey….

Yahoo Exec Discusses New Omnichannel Advertising Trends

The customer journey is becoming more complex. Although the researching, browsing and consideration phases of the buying process are still present, consumers…

How To Create Engagement-Based Loyalty

Increasingly, brands and retailers are adopting engagement-based loyalty tactics to evolve in tandem with the way people shop. While transaction-based loyalty programs…

Tech Tools To Make The Independent Retailer’s Holiday Season Merry

If you had to grade yourself on your level of technology adoption, would you be headed for the honor roll or failing…

Last-Minute Marketing Tips And Tactics For A Successful Q4

Total holiday sales in 2014 are expected to reach up to $986 billion, a 4.5% increase over the 2013 season, according to…

Nearly Half Of CMOs And CIOs Think Internal Collaboration Has Improved

As many as 43% of CMOs and 50% of CIOs think their relationship with each other has improved over the past year,…

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