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beacons best practices Mobile Marketing technology deployment

The 4 Things To Know Before Launching Your First Beacon Deployment

By Marc Ferrentino, Nomi Unless you’ve been hiding under a rock, you’ve probably been bombarded with the hype…

Executive Viewpoints July 11
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What Wins The Mobile Race: Apps Or Web Sites?

The retail industry has been in a constant state of debate regarding whether consumers prefer a mobile-optimized site…

Executive Viewpoints May 14
Baynote best practices customer experience Executive ViewPoints personalization
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Personalization Beyond The Product Page

A compelling and engaging online customer experience is the hallmark of the world’s most successful retail companies. And…

Executive Viewpoints March 3
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New Report Shows Instagram Users Are More Engaged Shoppers

Over the past three years, Instagram has become a top player in the social media market, growing to…

News February 19
#NRF14 best practices Digby LocalPoint location-based marketing marketing planning and execution Mobile Marketing NRF Big Show omnichannel marketing playbook resource Retail TouchPoints

Your Location-Based Marketing Playbook

Photo courtesy: Digby If you were at NRF’s 2014 BIG Show, you know that location was a hot…

Executive Viewpoints January 21
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Radically Expand Product Assortments With No Inventory Risk

The proverbial free lunch might just be achievable for online retailers. Imagine vastly expanding your product assortment while,…

Executive Viewpoints December 10
best practices eClerx marketing omnichannel personalizaion retail strategies trends for 2014

Five Retail Trends To Watch For In 2014

By Scott LiPera, Global Practice Lead, Commerce & Content, eClerx   The retail industry is undergoing a rapid…

Executive Viewpoints December 9
BerardiGroup best practices marketing

Nine Marketing Musts, Delivered By A Rubber Duck

By Jill Berardi, Owner of BerardiGroup LLC When it comes to marketing brilliance, let’s just say artist Florentijn…

Executive Viewpoints November 29
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AutoZone, Cabela’s And Saks Top List Of StoreOps Superstars!

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Executive Viewpoints September 6
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