How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution
Carolyn Bojanowski has been with Sephora since the days when “Friendster was the social media channel of choice,”…
Features July 29
Latest In: beauty retail
Bobbi Brown Launches New Virtual Makeup Consultation Service
Bobbi Brown Cosmetics is bringing its hallmark one-on-one beauty consultations online in a new partnership with Perfect Corp.…
News May 4
Sally Beauty Preps for Post-Pandemic Beauty Boom with New AI-Powered Pricing Solution
Sally Beauty has teamed up with intelligent pricing platform Revionics, a division of Aptos, to optimize its pricing…
News April 27
Ulta Beauty Unveils NYC Herald Square Store
Ulta Beauty has opened a 12,000-square-foot store in New York’s Herald Square that is designed to help shoppers…
News March 8
Sephora Plans 260 New Stores for 2021, Including 60 Freestanding Locations
Sephora is continuing its move away from malls with the announcement of the largest store expansion in its…
News March 1
Madison Reed Raises Another $52 Million on the Heels of 130% Growth
Hair care brand Madison Reed has raised an additional $52 million in financing to fuel its omnichannel expansion…
News February 26
With $1 Billion Investment, Estée Lauder Advances Toward Full Ownership of Startup Beauty Brand
Estée Lauder Companies (ELC) is increasing its investment in Deciem Beauty Group by approximately $1 billion to take…
News February 24
L’Oréal Launches New Virtual Try-On Tool for Essie Brand
L’Oréal Group has rolled out a new virtual try-on experience for its Essie nail care brand that is…
News February 22
Target, Ulta Beauty Partner to Launch New Concept In-Store and Online
Target and Ulta Beauty have announced a strategic long-term partnership to launch a shop-in-shop concept, dubbed Ulta Beauty…
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