Latest In: Baymard Institute

The Returns Blind Spot: Why Retailers Lose Customers After Checkout

Every holiday season, retailers pour resources into making their checkout experiences accessible. They audit shopping carts, test payment…

Executive Viewpoints February 19

Reducing Cart Abandonment Online: How Composable Commerce Improves Conversions

When dealing with digital cart abandonment, retailers must focus on what they can control — and that’s delivering…

Executive Viewpoints January 3