5 Roadblocks Slowing Commerce Media…and How to Clear Them
Retailers have heard the same projections enough times to recite them: commerce media is set to become a…
Executive Viewpoints January 6
Latest In: Amazon Ads
How AI is Helping Retail Marketers Win the Holiday Season
Every year, retailers gear up for the holiday season, a period full of opportunity, as shoppers are eager…
Executive Viewpoints November 11
Listen Now: Amazon Ads’ Former Evangelist on the Future of Retail Media
Retail media has exploded into one of the fastest-growing opportunities in marketing, so much so that the term…
Features November 5
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
E.l.f. Cosmetics Injects Shoppable Ads into Twitch Livestreams
E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f.…
News October 22
Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data
Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the…
Executive Viewpoints July 21
Why Master Data Management Should be on Every Retailer’s IT Roadmap for 2025
In today’s fast-paced world, retailers are generating more data than ever before. From customer transactions to inventory management,…
Executive Viewpoints June 25
Amazon Touts ‘Full-Funnel’ Ad Capabilities with New Shoppable TV Formats
Still just in its first year of offering television advertising, Amazon already is looking to push the boundaries…
News May 8
Embracing the Future: Closed-Looped Measurement in the Cookieless Era
Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the…
Executive Viewpoints February 1
Retail Media is Omni-Funnel: How to Master It
When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If…
Executive Viewpoints November 28Top Stories
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