Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs
Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to…
Executive Viewpoints December 13
Latest In: Alter Agents
‘Shopper Promiscuity’ Forcing Brands to Completely Reimagine How they Connect with Consumers
By now we’ve all heard the news that brand loyalty is in decline. But Rebecca Brooks, CEO of…
Features July 29
The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing
Today’s shoppers are operating in a completely unrestrained informational environment, full of seemingly endless places to get input…
Executive Viewpoints March 31
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21
The agenda for the virtual 2021 Retail Innovation Conference, taking place Nov. 16 and 17, has been designed…
Features November 11Leveraging Advances In Technology To Deliver Delight
By Phil Dance, Alter Agents Over that last several years, hyper-personalization has become a necessity for brands and…
Executive Viewpoints May 8Top Stories
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