WSJ: Adidas’ Post-Ye Strategy to Focus on Sports Instead of Celebrities, Remaining Yeezy Stock to be Sold for Charity
As a number of Adidas’ high-profile celebrity partnerships fizzle out — or in the case of its collaboration…
News May 1
Latest In: Adidas
How Impossible Kicks Turned Sneaker Resale into an ‘Attainable Luxury Experience’
Making the word “impossible” part of your business name might sound like a company is pridefully flinging a…
Features March 28
Adidas Shakes up Executive Board as it Plans Post-Ye Partnerships
Adidas has extended the appointment of CFO Harm Ohlmeyer by another three years to the beginning of 2028.…
News March 9
Adidas Opens First TERREX Outdoor-Lifestyle Store in Canada
Adidas has brought its TERREX outdoor brand to Vancouver, British Columbia’s Kitsilano neighborhood with a new brick-and-mortar store.…
News December 30
Adidas, Nike Seek Sales, not Gooooals, at the World Cup
As the 2022 FIFA World Cup nears its conclusion, another battle is playing out in consumers’ shopping baskets:…
News December 13
Adidas Becomes Latest Retailer to End Partnership with Ye Over Antisemitic Remarks
Adidas has ended its relationship with Ye, formerly known as Kanye West, following the rapper’s recent antisemitic comments,…
News October 25
Balenciaga Cuts Ties with Controversial Kanye; ADL Calls on Adidas to Follow Suit
Balenciaga has ended its relationship with Ye, formerly known as Kanye West, following the entertainer’s continued controversial behavior,…
News October 21
Adidas Puts Relationship with Kanye West ‘Under Review’
Following extremely vocal public criticism of its CEO Kasper Rørsted by Kanye West, Adidas has placed its relationship…
News October 7
Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences
Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of…
Features June 13Top Stories
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