Customer Experience Is The New Black…Again
If you attend enough industry events and conferences, it’s not hard to figure out that customer experience is…
Executive Viewpoints February 20
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Data Monetization: Gaining, And Maintaining, A Competitive Edge In The Age Of Amazon And Era Of Consumer Trust
If retailers could improve omnichannel conversations with customers, why wouldn’t they? Because change is difficult, and trying to…
Executive Viewpoints December 20Michaels Turns To Data-Driven Marketing To Personalize Customer Service
Specialty arts and crafts retailer Michaels Stores, Inc., has selected Acxiom, a marketing technology and services company, to…
News June 6
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Big Data’s Role In The Loyalty Equation
This is Part 3 of Retail TouchPoints’ three-part Customer Loyalty Report. This feature spotlights the rise of the…
News July 31Keys To Maximizing Customer Retention And Loyalty
Due to the influx of channels and information available — from online to mobile and social — consumers…
News April 25Acxiom VP Promotes “Generating Jingle” To Engage Last-Minute Holiday Shoppers
While the recession is technically over, research shows consumer sentiment is still dismal. According to a recent survey…
Executive Viewpoints December 9
Re-Courting Customers For Winback Strategies Requires Right Access To Data
One of the toughest areas of retailing to define is customer value. The reason is because recency and…
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