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Amazon Makes Alexa+ Free for All Prime Members, Expands Access for Non-Members

[Update from Feb. 6, 2026] One year after it first unveiled an upgraded Alexa+, Amazon‘s voice-based AI assistant…

News February 27
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How Retailers can Build Their Fan Base with Frictionless Research Strategies

Generative AI (gen AI) is poised to unlock between $240 billion and $390 billion in economic value for…

Executive Viewpoints February 25
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Adidas is bringing Buy with Prime to its website this spring.

Adidas’ Adoption of Buy with Prime Signals Growing Legitimacy of Amazon Offering

Adidas is the latest, and perhaps most high-profile, brand to announce that it will integrate Amazon’s Buy with…

News February 20
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Amazon's Inspire content feed, which is now defunct.

As TikTok Shop Expands to New Markets, Amazon Shuts Down Inspire Social Shopping Feed

While TikTok looks to offset a potential U.S. ban by expanding its ecommerce offering Shop to new markets,…

News February 19
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Is China Taking Over the (Cyber) World?

Western countries have long dominated ecommerce and digital marketing, yet China’s influence in these areas has been growing…

Executive Viewpoints February 19
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North Carolina Amazon Warehouse Workers Reject Unionization

In a vote last week, employees at an Amazon warehouse in Garner, N.C. voted 2,447 to 829 against…

News February 18
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Exterior of new Amazon parapharmacy in Milan.

Amazon’s Latest Stab at Brick-and-Mortar Success: A Parapharmacy in Italy

Amazon has unveiled a new parapharmacy retail concept in Milan, marking the company’s first physical store in Italy.…

News February 12
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Description of how Amazon's new Brand Direct Search works.

Amazon Ups the Search Ante by Adding Products Not Sold on Amazon.com into Results

For years, Amazon has been stealing search share from Google. Now the company is doubling down on its…

News February 12
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How to Spot and Stop Socially Engineered Attacks in Retail

Cybercriminals are increasingly employing social engineering tactics to catch people when they’re exercising what psychologist Daniel Kahneman calls “System…

Executive Viewpoints February 10
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