Are Influencers Losing Value or is Your Business Leaving Impact on the Table?
Spoiler alert: Many brands are not reaching their full impact when it comes to working with influencers. What...
Executive ViewpointsAugust 25, 2025
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Digital Grocery: A Marketing Gold Mine for Non-Food Brands
Food and beverage brands already know the value of reaching grocery shoppers digitally. Grocery ecommerce isn’t just growing...
Executive ViewpointsAugust 18, 2025
Make Your Store Influencer-Ready: Design Choices that Drive Foot Traffic and Social Engagement
The power of social media influencers is impossible to ignore in today’s digital age, with over half of...
Executive ViewpointsJune 25, 2025
How Marketing Data Unlocks TikTok’s Power at Both Ends of the Funnel
Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other “T” things...
FeaturesJune 3, 2025
How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers
The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer...
FeaturesMarch 3, 2025
How Virtual Influencers and AI are Transforming the Creator Economy
The creator economy is made up of about 207 million creators worldwide, and this sector is predicted to...
FeaturesNovember 1, 2024
4 Rules for Maximizing Creator Investments from Top Influencer Your Rich BFF
Despite brief blips like the post-pandemic “deinfluencing” phase and intermittent conversations about “influencer fatigue,” influencer, or as it’s...
FeaturesOctober 29, 2024
Foot Locker Ups its Influencer Game with New Creator Platform, Chicago Bulls Partnership
Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the...
NewsOctober 17, 2024
HSN Launches Creator Platform to Build Direct Connections with Digital Influencers
Live shopping veteran HSN has launched a new creator platform, HSNfluencer, to directly recruit, manage and analyze its...
NewsJuly 9, 2024
Walmart Debuts Immersive, Influencer-Led ‘Walmart Realm’ Experiences
Just a few weeks after making real-world products available for sale within Roblox, Walmart has debuted Walmart Realm....
NewsMay 22, 2024
Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year
Christmas in the UK is already in full swing. The UK remains a global shopping destination and traditionally...
Executive ViewpointsDecember 5, 2023
Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing
Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new...
NewsNovember 29, 2023
The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024
Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have...
Executive ViewpointsOctober 25, 2023
RICE23: Coach Exec on Bringing Substance (and Marketing Savvy) to the Metaverse
A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the...
FeaturesJune 15, 2023
5 Digital Marketing Trends Brands Should Pay Attention To
U.S. consumers keep spending despite historically high inflation, and with so many brands vying for attention in the...
Executive ViewpointsMay 23, 2023
How to Drive Wine Sales in 2023 with Digital Marketing
How can your wine brand stand out among thousands of competitors? It’s about more than having the most...
Executive ViewpointsApril 13, 2023
Nurturing Influencers: How Adore Me, Walmart and Express Support Creators
The creator economy is worth approximately $104.2 billion, according to CBInsights, and that growth is poised to continue,...
FeaturesNovember 8, 2022
Fear of Follower Drop-Off, Creative Burnout and Ever-Changing Platform Requirements Negatively Influence Influencers
“Authenticity” has become much more than a buzzword in retail, where brand loyalty is proving fragile. In fact,...
FeaturesNovember 1, 2022Top Stories
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